Working on advertising for Beautyrest posed one serious challenge for the team: saturation.

 

Thanks to Endy and Casper, mattress marketing has blown up and created a space where a good-looking couple, laying on a bed in the beautiful morning light, was just not going to cut it.

 

Beautyrest is, at its essence, a performance brand. The health benefits that are associated with a good quality sleep make green juice look like child's play. The goal for our team was to translate those benefits in a way that was crisp, intriguing, and unlike the other mattress ads that were taking over the market.