As an alternative lender, MonsterMortgage.ca plays a vital role in helping the increasing number of people in the gig economy, those in need of quick solutions, and of course, those who are fed up with the banks. The goal was to create a young and empathic voice to talk to millennial minded individuals looking for more innovative mortgage solutions.

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Using the current cultural lexicon, we created a campaign that was empathic, humorous, and very shareable. Do the banks make you feel like this?