Valens Groworks
Hoping to gain more investment and look into direct to consumer sales, Valens Groworks asked for us to navigate the tight and ever-changing cannabis regulations to create a campaign that would make their name synonymous with cannabis. So, we did the most obvious thing…
Pot, grass, Mary Jane, weed, 420, roach, and joint are all terms that are synonymous with cannabis. All we had to do was put Valens on what people already knew.
After cannabis became legal, the next challenge was to battle the stigma surrounding it. By highlighting great achievements made by self-proclaimed Potheads, we could start a conversation that focused on inspiration rather than laziness.
*This work focused on direct to consumer sales.*
To engage the public, we created the CSR campaign HIGHDEAS.
The campaign focused on unearthing and funding other great ideas that hadn't had the opportunity to thrive like the cannabis industry. This contest was created to place Valens as a community innovator in the eye of the consumer.
