This was a campaign put together for the 2019 Young Lions advertising competition. Our goal was to adequately disseminate information on the world climate emergency to Canadians without shaming them in the process.

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We had 24hrs - 12hrs after a late night finishing a client pitch deck - to come up with a campaign for the competition. My partner and I decided on humour.

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In this ‘choose your own adventure’ type campaign, we ask Canadians to vote for which ridiculous future they would like to choose once Canada becomes inhabitable, or they can make some active changes so we can stay put.

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*CAN Canada did not agree humour was the best avenue for their advertising, though we blamed the two typos.*